[ Aug 10, 09 ]
Categories: BPM, CRM
Updated. A few weeks back, this post of Dr.Natalie provoked several threads of thought on the growing influence of Social Media in business. Besides the obvious benefits of Social Media in Marketing, the biggest benefit from applying Social Media in business is arguably from the customer service function.
[ Oct 5, 08 ]
An endless number and combinations of technologies are available for organizations to use, woo and win customers and then keep them happy. There is even a spate of emerging technologies – like Enterprise 2.0, that is going to be immensely valuable in this.
[ Sep 17, 08 ]
There is an exercise common to IT service companies that is so very critical that its importance can never be over-emphasised. It brings together the best effort of people from different departments, different roles, different levels and can make a big difference to the course an organization takes.
[ Jul 1, 07 ]
The failure rate of software implementations involving CRM has always been a cause of concern for both vendors as well as buyers. What makes a CRM implementation successful? How can an organization ensure ROI beyond expectations? In tough markets, how can organizaitons be sure to impact topline throught investments in CRM?
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