'Digital' means different things to different people. But it is really a response to the dramatic change in customer behavior and expectation that we have seen in recent times - and about aligning everything your organization does to align beneficially to those behaviours and expectations.
[ Apr 19, 16 ]
Tweet You might find this funny, and maybe even somewhat disjointed in logic, but the IT industry after all these years, is now going through its teen years and it appears to have all the makings of ‘teenage’ as we know it. Even if 2014 is only its second year, the anxiety, the tension […]
[ Jan 19, 14 ]
Tweet Updated and republished. Craig Reid posted a great write-up about customer on-boarding this week that I think is a good read covering some of the usual issues plaguing the old customer on-boarding process.
[ Dec 30, 13 ]
Tweet Even as the enterprise IT landscape evolved over the past decades, markets, economy, and technology forces have affected key considerations that dominate and influence annual IT budgets. The nature and the unique mix of these forces, in any given year, have correspondingly triggered a rather unique set of influencers shaping IT budgets. We […]
[ Dec 7, 13 ]
Tweet Last week work beamed me to Chennai in Southern India, a city where I was born and had also spent a large part of my childhood. Work has taken me to Chennai often and I am usually booked at a hotel that is not far from where I lived as a kid. The hotel […]
[ Mar 6, 13 ]
Tweet When we are at the receiving end of poor customer service, it unfailingly ticks us off.
[ Feb 27, 13 ]
Tweet I read this rather interesting piece on Knowledge@Wharton, titled Is Business-centric Social Networking a Revolution — or a Ruse? The Article discusses Social Networking adoption in the enterprise.
[ Mar 14, 11 ]
Tweet How will social BPM affect your customer? The possibilities that Social concepts lend to BPM are interesting. Doug Mow used the the right words –
[ Aug 12, 10 ]
Categories: BPM, CRM
Tweet Updated. A few weeks back, this post of Dr.Natalie provoked several threads of thought on the growing influence of Social Media in business. Besides the obvious benefits of Social Media in Marketing, the biggest benefit from applying Social Media in business is arguably from the customer service function.
[ Aug 10, 09 ]
Tweet An endless number and combinations of technologies are available for organizations to use, woo and win customers and then keep them happy. There is even a spate of emerging technologies – like Enterprise 2.0, that is going to be immensely valuable in this.
[ Oct 5, 08 ]
Tweet There is an exercise common to IT service companies that is so very critical that its importance can never be over-emphasised. It brings together the best effort of people from different departments, different roles, different levels and can make a big difference to the course an organization takes.
[ Sep 17, 08 ]
The failure rate of software implementations involving CRM has always been a cause of concern for both vendors as well as buyers. What makes a CRM implementation successful? How can an organization ensure ROI beyond expectations? In tough markets, how can organizaitons be sure to impact topline throught investments in CRM?
[ Jul 1, 07 ]