I read this rather interesting piece on Knowledge@Wharton, titled Is Business-centric Social Networking a Revolution — or a Ruse? The Article discusses Social Networking adoption in the enterprise. Overall it is a pretty interesting read, and the article quotes IDC research that predicts that “the global market for social platforms will jump from $630 million in 2011 to $1.86 billion by 2014.” I don’t know about you, but to me it is a huge surprise. The market is actually…
Posts tagged Social Networking
Social Media: What’s In It For Business?
Even if you take all the generous media attention and coverage away, the social media wave seems to be certainly picking momentum. And I don’t say that just by looking at the number of sign-ups Facebook has each day or how many tweets get fired each second. That doesn’t really suggest an organization should invest in this new trend. What seemed like a fad for college kids has soon made analysts, IT decision makers and vendors sit up and seriously…