Tweet One of my friends thinks ‘Sales’ is about talking. Another friend I follow on Twitter thinks it is about ‘convincing’ the customer. I wince every time I hear someone characterize an engaging, fluent, fast talking, bloke as ‘sales material’.
[ May 29, 13 ]
The failure rate of software implementations involving CRM has always been a cause of concern for both vendors as well as buyers. What makes a CRM implementation successful? How can an organization ensure ROI beyond expectations? In tough markets, how can organizaitons be sure to impact topline throught investments in CRM?
[ Jul 1, 07 ]
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