Many firms fall for the ‘digital’ hype and rush into digital initiatives without fully appreciating the fact that these projects must not only be envisioned differently but also executed differently. Success rates when these initiatives are handled like conventional technology projects aren’t flattering and for digital initiatives, failure is not just about burnt project budgets, but a loss of significant opportunity for business differentiation, and revenue. Indeed, the stakes can be high. Urgency to Deliver comes with Risks Given that…
Posts tagged digital
Putting ‘digital’ in perspective
This article was originally published on Forbes India Blogs and has been lightly edited This year, the number of smartphones, tablets and connected devices is expected to cross 7 billion – that will mean more connected devices than there are human beings on earth. With more and more people owning smart gadgets, these devices are going to have an increasingly bigger influence on our communication patterns, online habits and of course, our buying habits, and globally, organisations are trying…