News, Views & Reviews on Digital Process Automation, BPM, Performance Management & IT industry trends
Updated and republished. Craig Reid posted a great write-up about customer on-boarding this week that I think is a good read covering some of the usual issues plaguing the old customer on-boarding process. I am repeatedly surprised when I learn about how badly organizations – fairly large ones at that – handle customer on-boarding. If on-boarding is as important as it might seem, judging from the vehemence with which they agree it is, how come it turned out such a mess?…
Last week work beamed me to Chennai in Southern India, a city where I was born and had also spent a large part of my childhood. Work has taken me to Chennai often and I am usually booked at a hotel that is not far from where I lived as a kid. The hotel has a lot of nostalgia value for me, for, among other things, it has a swimming pool where I spent a few hours every evening through my…
When we are at the receiving end of poor customer service, it unfailingly ticks us off. Being champions of process only makes it a little more painful because even while we go through a first-hand experience of poor customer service –- be it over the phone or a counter –- we are also immediately able to see beneath the surface and understand why things are likely going wrong. Now, on a theoretical plane, you might think that this ability…
Updated. A few weeks back, this post of Dr.Natalie provoked several threads of thought on the growing influence of Social Media in business. Besides the obvious benefits of Social Media in Marketing, the biggest benefit from applying Social Media in business is arguably from the customer service function. Twitter for example allows customers to interact with individuals in the customer service functions, establishing several one-on-one communication threads directly. Assuming the agents are sufficiently trained and use the medium effectively, the…