Many firms fall for the ‘digital’ hype and rush into digital initiatives without fully appreciating the fact that these projects must not only be envisioned differently but also executed differently. Success rates when these initiatives are handled like conventional technology projects aren’t flattering and for digital initiatives, failure is not just about burnt project budgets, but a loss of significant opportunity for business differentiation, and revenue. Indeed, the stakes can be high. Urgency to Deliver comes with Risks Given that…