Updated. A few weeks back, this post of Dr.Natalie provoked several threads of thought on the growing influence of Social Media in business. Besides the obvious benefits of Social Media in Marketing, the biggest benefit from applying Social Media in business is arguably from the customer service function. Twitter for example allows customers to interact with individuals in the customer service functions, establishing several one-on-one communication threads directly. Assuming the agents are sufficiently trained and use the medium effectively, the…