One of my friends thinks ‘Sales’ is about talking. Another friend I follow on Twitter thinks it is about ‘convincing’ the customer. I wince every time I hear someone characterize an engaging, fluent, fast talking, bloke as ‘sales material’. Sales, as you might agree, is really not any of that. Definitely not. Unless you sell snake oil or some hair cream that promises magical appearance of hair overnight on sprawling bald patches on the head. Glib talk, ‘convincing’, pushiness…none…
