News, Views & Reviews on Digital Process Automation, BPM, Performance Management & IT industry trends
Last week work beamed me to Chennai in Southern India, a city where I was born and had also spent a large part of my childhood. Work has taken me to Chennai often and I am usually booked at a hotel that is not far from where I lived as a kid. The hotel has a lot of nostalgia value for me, for, among other things, it has a swimming pool where I spent a few hours every evening through my…
The failure rate of software implementations involving CRM has always been a cause of concern for both vendors as well as buyers. What makes a CRM implementation successful? How can an organization ensure ROI beyond expectations? In tough markets, how can organizaitons be sure to impact topline throught investments in CRM?