How will social BPM affect your customer? The possibilities that Social concepts lend to BPM are interesting. Doug Mow used the the right words – Today’s social media reality makes the customer a very influential source of word of mouth pressure both positive and negative. I think the use of the word Influential is very important to note. There has been much said about how Social Media will impact traditional methods of managing functions that involve customer interactions with the…
Posts tagged BPM and Social Media
Google Wave and BPM
SAP’s Gravity demo is indicative of what is likely to happen to collaborative activities in process discovery. Not that no one has thought of it before – most every BPM vendor offering a cloud version has already introduced feature elements of social networking. Lombardi BluePrint for example allows multiple process stakeholders to participate in process discovery and consolidates each change to the process – be it insertion of a comment, change in a workstep attribute, addition of a performer, etc….
BPM and Twitter – Tweeting to BPM
Updated. A few weeks back, this post of Dr.Natalie provoked several threads of thought on the growing influence of Social Media in business. Besides the obvious benefits of Social Media in Marketing, the biggest benefit from applying Social Media in business is arguably from the customer service function. Twitter for example allows customers to interact with individuals in the customer service functions, establishing several one-on-one communication threads directly. Assuming the agents are sufficiently trained and use the medium effectively, the…