The move up the value chain has always been expected to be gradual. I think a simple way to speeden that is to aim at a % of business that would come out of such business and keep that % growing – sounds too simplistic, but when our top companies start putting numbers, percentages and announcing those to the market, it will also be seen by investors as qualitative growth. And when investors demand that growth, then it would become a worthy drive. Whats more, a me-too effect may benefit the whole industry.

Someone has to take that hard call and gather the guts and will to pull it off and slap those numbers to hard targets!

But then, at the end of it all, as Meena says above, it’s all a matter of supply and demand.

If you consider the cultural heap that we have transcend through to make us heard, its pretty unmanageable. You need to start somewhere and to start from the bottom is the easiest, risk free evolution. Obviously if the top stack is there for the taking take it.

I have seen opportunities having lost with a mindset of innovation and the way we provide solutions. I was recently in Germany for a big chemical comp, who were pretty nasty about their observation on Indian companies but had a corporate mandate to adopt offshoring. Considering the cultural blockade, had to adopt an evolutionary way of first partnering with them at some point and eventually scale up the value chain.

But for sure we are being heard even in closed cultural domain we are making inroads. I would look at the situation more optimistically and treat the resistance as manageable since its visible. The more noises you hear the more apparent is the way forward.

Easy money on the table, some one has to take it. If we dont some one will. Art of business ??